<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>The Cultre Journal</title><link>https://www.cultre.us/blog/</link><description>Marketing playbooks for SaaS companies and Redding businesses.</description><item><title>How to get your SaaS recommended by ChatGPT</title><link>https://www.cultre.us/blog/how-to-get-your-saas-recommended-by-chatgpt/</link><guid>https://www.cultre.us/blog/how-to-get-your-saas-recommended-by-chatgpt/</guid><description>ChatGPT recommends software it can reach, read, describe and hear good things about. Here&#x27;s how to become one of the names it gives.</description><pubDate>Wed, 28 Oct 2026 08:00:00 -0700</pubDate></item><item><title>What should happen after someone requests a SaaS demo</title><link>https://www.cultre.us/blog/demo-nurture-sequence-that-gets-opened/</link><guid>https://www.cultre.us/blog/demo-nurture-sequence-that-gets-opened/</guid><description>Speed-to-lead, routing and a demo nurture sequence people actually open. The first hour, the first week and an email-by-email template.</description><pubDate>Wed, 28 Oct 2026 08:00:00 -0700</pubDate></item><item><title>Fractional CMO vs. marketing agency vs. in-house hire</title><link>https://www.cultre.us/blog/fractional-cmo-vs-marketing-agency-vs-in-house/</link><guid>https://www.cultre.us/blog/fractional-cmo-vs-marketing-agency-vs-in-house/</guid><description>A decision framework for Seed to Series B SaaS founders: what each option fixes, what it costs, and how to tell which gap you actually have.</description><pubDate>Wed, 28 Oct 2026 08:00:00 -0700</pubDate></item><item><title>Google Ads for B2B SaaS: bid on pipeline, not form fills</title><link>https://www.cultre.us/blog/google-ads-for-b2b-saas/</link><guid>https://www.cultre.us/blog/google-ads-for-b2b-saas/</guid><description>Why B2B SaaS Google Ads should bid on pipeline value, not form fills, and the five-part setup that teaches Google which leads become revenue.</description><pubDate>Wed, 28 Oct 2026 08:00:00 -0700</pubDate></item><item><title>How to choose a marketing agency in Redding</title><link>https://www.cultre.us/blog/how-to-choose-a-marketing-agency-in-redding/</link><guid>https://www.cultre.us/blog/how-to-choose-a-marketing-agency-in-redding/</guid><description>A practical guide for Redding and Shasta County owners: what to ask, the red flags, what a fair deal looks like, and local vs. remote agencies.</description><pubDate>Wed, 28 Oct 2026 08:00:00 -0700</pubDate></item><item><title>Local SEO in Redding: how to show up when Shasta County searches</title><link>https://www.cultre.us/blog/local-seo-redding-ca/</link><guid>https://www.cultre.us/blog/local-seo-redding-ca/</guid><description>How Google ranks local businesses in Redding and Shasta County, what you can control, and a monthly checklist for your profile, reviews and pages.</description><pubDate>Wed, 28 Oct 2026 08:00:00 -0700</pubDate></item><item><title>Marketing for Redding home service companies: referrals to pipeline</title><link>https://www.cultre.us/blog/marketing-for-redding-home-service-companies/</link><guid>https://www.cultre.us/blog/marketing-for-redding-home-service-companies/</guid><description>How Redding HVAC, roofing, solar and contracting companies turn referrals into a steady pipeline with reviews, Local Services Ads, booking and follow-up.</description><pubDate>Wed, 28 Oct 2026 08:00:00 -0700</pubDate></item><item><title>The SaaS demo request page teardown: find the three leaks</title><link>https://www.cultre.us/blog/saas-demo-request-page-teardown/</link><guid>https://www.cultre.us/blog/saas-demo-request-page-teardown/</guid><description>A teardown framework for SaaS demo request pages: find the friction, doubt and dead ends that leak buyers, with a scorecard you can run today.</description><pubDate>Wed, 28 Oct 2026 08:00:00 -0700</pubDate></item><item><title>Who does ChatGPT recommend in Redding?</title><link>https://www.cultre.us/blog/who-does-chatgpt-recommend-in-redding/</link><guid>https://www.cultre.us/blog/who-does-chatgpt-recommend-in-redding/</guid><description>In many local categories, ChatGPT cites directories, not business websites. Here&#x27;s how a Redding business gets named anyway.</description><pubDate>Wed, 28 Oct 2026 08:00:00 -0700</pubDate></item><item><title>Niching down is overrated. Here&#x27;s what I do instead</title><link>https://www.cultre.us/blog/niching-down-is-overrated/</link><guid>https://www.cultre.us/blog/niching-down-is-overrated/</guid><description>Why I think connecting dots across industries beats narrowing into a silo, and the specific times niching down really is the right call.</description><pubDate>Wed, 28 Oct 2026 08:00:00 -0700</pubDate></item></channel></rss>