Cultre Journal
Field-tested playbooks on AI search, websites, ads and follow-up. Written for software companies and for businesses here in Redding and the North State.
Written by AlexFounder of Cultre. Every playbook here is one we run on real accounts.
Playbooks for software teams.
AI search, demo pages, paid acquisition and lifecycle for SaaS companies from seed to Series B.
Lifecycle, email & CRMWhat should happen after someone requests a SaaS demo
Speed-to-lead, routing and a demo nurture sequence people actually open. The first hour, the first week and an email-by-email template.
Hiring a marketing partnerFractional CMO vs. marketing agency vs. in-house hire
A decision framework for Seed to Series B SaaS founders: what each option fixes, what it costs, and how to tell which gap you actually have.
Paid acquisitionGoogle Ads for B2B SaaS: bid on pipeline, not form fills
Why B2B SaaS Google Ads should bid on pipeline value, not form fills, and the five-part setup that teaches Google which leads become revenue.
SaaS websites & conversionThe SaaS demo request page teardown: find the three leaks
A teardown framework for SaaS demo request pages: find the friction, doubt and dead ends that leak buyers, with a scorecard you can run today.
Founder's notebookNiching down is overrated. Here's what I do instead
Why I think connecting dots across industries beats narrowing into a silo, and the specific times niching down really is the right call.
Marketing for Redding businesses.
Local search, AI answers and industry playbooks for owners across Shasta County and the North State. We're here too.
Local SEO in ReddingLocal SEO in Redding: how to show up when Shasta County searches
How Google ranks local businesses in Redding and Shasta County, what you can control, and a monthly checklist for your profile, reviews and pages.
Redding industry playbooksMarketing for Redding home service companies: referrals to pipeline
How Redding HVAC, roofing, solar and contracting companies turn referrals into a steady pipeline with reviews, Local Services Ads, booking and follow-up.
Local AI searchWho does ChatGPT recommend in Redding?
In many local categories, ChatGPT cites directories, not business websites. Here's how a Redding business gets named anyway.
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